Innovation why?

In a time when consultants and companies are engaging in an all-encompassing hurdle race with the objective to come up with the most seductive new buzz word – or adapt an entire buzz strategy to the organization – this “innovation man” campaign is a very easy (too easy?) yet refreshing comment from IBM.

Go to ibm.com/do and read their interpretation of the latest buzz out there.

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Published:: January 9, 2008 / 6:46 pm

Category:: Innovation & Technology

Tags:: buzz, IBM, innovation

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bgfeener 1.9.08 / 6pm

I don’t know how the taller “worker” actor was able to keep a straight face with that guy in the costume. Aside from that, I find it ironic that when the words “stop talking” appear, Innovation Man is screaming. Is the message “stop talking (and start screaming instead)?” I suppose that’s a new way to approach inter-office communication.

I realize IBM is advertising their brand, but what systems are their sales teams pushing right now? Are they communications systems?

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Innovation why?

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